Week 8: Chapter 18

I'm glad that advertisers and fashion magazines are including homoeroticism in commercials and advertisements. In this time, many of the people in the fashion business are in fact homosexual and it would not be fair to them if they were not included in advertising. While reading articles sent to me through PRSA, companies and advertisers are trying to include their homosexual clients by having "gay vague." Many advertisements hold different meanings depending on who is looking at it. For example, for Abercombie and Fitch, girls looking a the scantly clad male models will droll and pine over their pictures and at the same time, the homosexual audience might do the same thing. Even while watching America's Next Top Model, they praise the girls who have androgynous features and even cut their hair as short as boys. Also, the challenges include taking pictures that appeal to both the female and male audience by being sexually appealing to men while not being too sexy that women are put off, but that they want to be like the models.