Deep Thoughts...

Wednesday, December 13, 2006

Take Home Question:

The electric utility that you work for, based in Delaware's state capital, will soon roll out its sustainable community initiative. At the local paper in your capital, to whom would you pitch the story? How do you know this is the right reporter/editor?

In Dover, Delaware the main local paper is the Dover Post. When I searched for articles on the Dover Post's website, the two names that kept showing up were Brad Groznik and Jeff Brown. The later had the most articles and was listed as a staff writer in the newsroom. Groznik was also listed as a staff writer on his articles; however, his name was not listed on the list of staff writers on the contact list of reporters. It would be harder to find a direct contact to Groznik because his name is not on the contact list, which makes it seem as if he is not as important as Brown or has not been on staff as long as Brown. According to the archives, Groznik only has about 50 articles, so he might have recently joined the staff at the Dover Post, which could mean that he does not have as much experience in the area, so contacting him to write the article might not be a good idea. On the other hand, if he recently joined the paper, he needs to start making relationships in the area which could make it easier for me to pitch a story to him.
The newspaper seems like it does not have any beat writers as the staff is limited. I would try to contact both Brown and Groznik based on the articles they have both written. Those two writers wrote articles that are relevant to my story pitch as their articles would come up when I searched for articles relating to energy, electric utilities, and sustainability.

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